IBM WebSphere Commerce
Capabilities and Benefits

WebSphere Commerce: Capabilities and Benefits

IBM Gold Business PartnerWebSphere Commerce software was designed with a focus on three key themes:

  • Cross-Channel Optimization: Enabling consistent, highly personalized buying experience across all channels
  • Customer Centric Experiences: Through comprehensive commerce business services
  • Foundational Leadership: By focused on the requirements of both the business and IT

Key Capabilities of WebSphere Commerce

  • Enables Cross Channel Optimization for Flexible, Personalized Service
    • Deliver a consistent brand experience across all channels, with a set of ready-to-deploy Web 2.0 shopping flows and open, standards-based interfaces that integrate with supply chain solutions, ERP and distributed order management applications
    • Create an experience optimized for mobile shoppers with out-of-the-box support for smartphones, mobile devices, and tablets
    • Optimize the potential of social commerce with Facebook Integration
  • Supports Customer-Centric Experiences with Comprehensive Capabilities
    • Deliver a rich customer experience with powerful precision marketing capabilities, rich Web 2.0 widgets and a wide array of mobile commerce features
    • Merchandising and precision marketing, presenting customized offers and promotions at the individual levels across multiple channels, and enabling automated, one-to-one ongoing dialogues with customers based on attributes
    • Enhance the customer experience with search capabilities, enabling business users to manage search term associations and merchandising rules
  • Leverage best practices to quickly deploy and customize your e-commerce website
    • Web 2.0 starter stores for B2B and B2C
  • Multiple deployment options to address your specific needs

Key Benefits of WebSphere Commerce

  • Enhances customer loyalty and satisfaction
  • Increases sales and revenue
  • Achieve faster time-to-market while minimizing overall TCO

Learn more about our WebSphere Commerce services, contact us to get started with WebSphere Commerce, or view the whitepaper below.