WebSphere Commerce: Capabilities and Benefits
WebSphere Commerce software was designed with a focus on three key themes:
- Cross-Channel Optimization: Enabling consistent, highly personalized buying experience across all channels
- Customer Centric Experiences: Through comprehensive commerce business services
- Foundational Leadership: By focused on the requirements of both the business and IT
Key Capabilities of WebSphere Commerce
- Enables Cross Channel Optimization for Flexible, Personalized Service
- Deliver a consistent brand experience across all channels, with a set of ready-to-deploy Web 2.0 shopping flows and open, standards-based interfaces that integrate with supply chain solutions, ERP and distributed order management applications
- Create an experience optimized for mobile shoppers with out-of-the-box support for smartphones, mobile devices, and tablets
- Optimize the potential of social commerce with Facebook Integration
- Supports Customer-Centric Experiences with Comprehensive Capabilities
- Deliver a rich customer experience with powerful precision marketing capabilities, rich Web 2.0 widgets and a wide array of mobile commerce features
- Merchandising and precision marketing, presenting customized offers and promotions at the individual levels across multiple channels, and enabling automated, one-to-one ongoing dialogues with customers based on attributes
- Enhance the customer experience with search capabilities, enabling business users to manage search term associations and merchandising rules
- Leverage best practices to quickly deploy and customize your e-commerce website
- Web 2.0 starter stores for B2B and B2C
- Multiple deployment options to address your specific needs
Key Benefits of WebSphere Commerce
- Enhances customer loyalty and satisfaction
- Increases sales and revenue
- Achieve faster time-to-market while minimizing overall TCO
Learn more about our WebSphere Commerce services, contact us to get started with WebSphere Commerce, or view the whitepaper below.
