Enabling a Seamless Customer Experience Across Channels
eCommerce has come a long way from the days when buyers ordered products from their desktop computers and waited for the mail carrier to show up with a box. Consumers now use all their devices as well as visits to their local brick and mortar stores to research, order, pay for, track, pick up, and return merchandise. And their expectations are evolving along with the technology.
To compete and succeed in today’s competitive eCommerce marketplace, companies need to provide a seamless, omnichannel buying experience. According to the International Council of Shopping Centers (ICSC), omnichannel customers tend to shop more frequently and spend 3.5 times more than single-channel shoppers.
To reap some of those financial rewards, your B2C commerce operations need to make buying easier through personalized shopping experiences. Utilizing state-of-the-art business technology is a great place to begin.
Lightwell is proud to be an IBM Gold Business Partner and a resource for our eCommerce, marketing, merchandising, and sales executive clients. We work with our partners to deliver solutions with powerful cross-channel merchandising and promotion capabilities, complex product configuration and pricing features, and advanced order orchestration and fulfillment capabilities to allow your customers to buy and pick up their purchases anywhere.
Our IBM Commerce solution experts can help you select, implement, and optimize the best technology solutions to meet the needs of your business and your customers. We offer a robust portfolio of B2C Commerce solutions including:
IBM Payments Gateway
Learn more about our consulting services for omni-channel commerce and supply chain management, or contact us today to discuss your omni-channel commerce and supply chain management needs