Integration Solutions for Retail

Seamless integration enables retailers to deliver personalized, efficient, and satisfying customer experiences across all channels.

Omni-channel success

The retail industry has experienced unparalleled changes in customer expectations.

Today’s retail customers are employing multiple channels to research and make their purchases. And they’re doing it in increasing volumes, more frequently than most retailers are currently prepared to handle.

They may initially see a product in a retailer’s email and then research it through the website, contact the call center for more information, and maybe even visit the store to have a look at it. If they like what they see, they might purchase it using an app and have it delivered directly from the manufacturer’s warehouse. If it doesn’t live up to expectations, they may return it through a delivery service or take it back to their local store themselves.

Delivering fast, personalized service across all channels is a must.

At each step in this complicated process, the customer expects the store to be able to identify them personally, understand and appreciate their preferences, and provide them with seamless, superior service.

This is a far cry from the days when a consumer walked into the store, saw what was available, and walked out with their purchase in their hands. This new customer dynamic requires a level of integration, sophistication, and speed that was never before imaginable.

Connecting critical systems and breaking down silos is essential.

To achieve success – and to do it profitably – requires technology that securely connects retailers, suppliers, transportation companies, and customers. It means integrating disparate, dispersed systems for supply chain management, accounting, security, POS, CRM, analytics, workforce management, compliance, transportation, RFID, and reporting. It means breaking through barriers and eliminating silos so that everyone can communicate instantly – in real-time.

And, most importantly, you’ve got to achieve all this while keeping costs to a minimum so you can return a profit and satisfy the demands of investors. It’s a formidable task. 

But you’re up to it. And you have Lightwell to guide you every step of the way.

Retail transformation continues to make news: new channels, new competitors, new customer demands.

Some savvy retailers boast that they know what their customers will want before the customer even knows it. How can they make such a bold claim? 

In every case, they’ve integrated their systems so effectively and analyzed data so thoroughly that they’ve been able to develop psychological and behavioral models that predict future demand. That’s likely where you want to be – predicting rather than reacting.

We’ve compiled a list of the issues you may be struggling with right now. In every case, there’s an integration solution you can adopt to help address the problems and create a foundation for future success.

  • Customers demand consistent, personalized service.
  • Retailers are struggling to grow and remain profitable.
  • New products and services are needed to compete at high speed.
  • Legacy systems slow down the process and can’t keep up with modern innovations.
  • Leveraging APIs has distinct advantages but requires specialized tools and knowledge.

Regardless of how they’re engaging with you, today’s customers want consistency in service – in-store, on the web, through mobile, or any other touchpoint. If you want to protect your brand, you need to deliver an exceptional experience to those valuable omnichannel shoppers who tend to spend significantly more than single-channel consumers.

With pressure to expand quickly into new channels and geographies, retailers are seeking cost-efficient ways to achieve operational and supply chain excellence. Succeeding in this highly volatile, low-margin market requires agility and innovation as bold new entries alter customer expectations and set the bar high for competition.

The faster new products and services can be introduced, and the faster they satisfy customer needs, the more likely their chance of adoption. Newer technologies such as APIs and cloud are critical to speed and scalability.

The previous generation of technologies is still firmly entrenched in the retail industry. And with acquisitions occurring all the time, they pose a problem for even the most agile organization. With IT departments and financial resources stretched to the limit, the management and maintenance of on-premises systems are costly as well as slow.

Many visionary retailers have recognized the improved productivity of APIs and have fully embraced this innovative approach. But over time, it becomes difficult to manage their orchestration.

Retail integration establishes the foundation on which retail omnichannel success is achieved.

Lightwell offers state-of-the-art retail integration solutions including MuleSoft Anypoint, IBM Cloud Integration, and our own. Each one is designed to help you connect with your customers and network partners regardless of the touchpoint they use. Working collaboratively with your team, we’ll ensure you adopt the right data and application integration solutions for your retail organization, so you can offer omnichannel capabilities, personalized service, and optimize performance to enable growth and increased profitability.

Our team of retail industry integration experts has decades of experience and expertise, helping organizations like yours adopt the modern processes and systems you need to satisfy customer expectations while enabling growth and enhancing profitability.

  • Give your customers the consistent service they demand at every touchpoint.
  • Expand markets while diminishing costs.
  • Efficiently manage the new layer of complexity that delivers the speed you need.
  • Replace legacy sluggishness with modern agility.
  • A single, unified integration platform generates greater productivity.

With the seamless integration of internal and external systems, your customers can enjoy the personalized service they demand from you – wherever and whenever they make contact.

Faster innovation is made possible by integrated systems that function faster throughout your entire ecosystem. Automation and robotics are made possible. Better analytics are achievable. And a higher-performance supply chain is attained.

IT is increasingly at the center of the retailer’s universe – responsible for all the systems that enable customer service and control operations. With proper integration, these highly skilled professionals can better manage the convergence of new technologies (mobile, cloud, social, SaaS, IoT) and all the other initiatives that traditionally require their help.

Fast deployment of integration software – on-premises or in the cloud – brings remarkable speed and scalability to your processes. Furthermore, reliable 24/7 availability drives continuous organizational productivity.

Reduce operational costs and increase developer productivity with a single integration platform that includes connectivity, orchestration, and API management.

Learn how leading retailers and consumer brands have benefited from integration.

Here are some examples of how retailers have benefitted from seamless, efficient integration – from our partner, MuleSoft.


is evolving into an omnichannel brand, developing 3x faster and externalizing APIs so third-parties can build new customer experiences.

Ralph Lauren

brought their eCommerce channel in-house and improved the brand’s consistency.

Cox Automotive

reduced IT delivery cycles from 2 months to 2-week sprints, delivering MVP and enabling iteration with business partners in each sprint.

Dixons Carphone

redefined the in-store customer experience through an API-led connectivity approach in just 3 months.


created a seamless omnichannel retail experience for a global customer base in a matter of weeks.


decreased the time to market for new initiatives from 6-8 months to 4 weeks by adopting the reusability of assets and APIs.

Sur la Table

is able to move from prototype to production 3-4x faster than with their previous point-to-point integration methods.

Marks & Spencer

achieved a fast, scalable solution as the business matured and needed an API-led approach.

Retail integration supports a new level of performance, profitability, and productivity.

The retail industry will continue evolving as new technologies make new experiences and expectations possible. To meet emerging demands, retailers must improve speed, agility, scalability, and efficiency so they can offer popular omnichannel service and time-saving APIs. To do that, they need to connect and integrate dozens of complex processes and systems.

Learn more about how Lightwell consultants can help you implement innovative integration solutions that are tailored to the specific requirements of the competitive retail industry:

Lightwell helps your retail organization build a new foundation for customer intimacy and market superiority.

In the bricks and clicks economy, the doors are always open. Invisible lines of communication create relationships where once there were impenetrable walls. Customers aren’t just people who buy from you, but friends who share their needs and aspirations. It’s up to you to return their emotional investment in your operation with an appreciation for their unique personal desires.

Our team of retail and integration experts will help you achieve superb results from your integration solutions, aligning the tools with your operation’s needs and goals. You’ll extract more value from your data and systems while delivering better service to your customers and establishing better relationships with your partners.

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Contact us today to explore how we can help you connect your systems and deliver superior experiences.

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