eCommerce with Anypoint
Transform the customer eCommerce experience with API-led connectivity.
Keep up with increasing customer expectations in an ever-changing, omnichannel world.
Retail has experienced a sudden and profound shift, where a majority of customers have moved away from in-person shopping at brick-and-mortar locations. Some prefer the convenience of browsing and buying online, while others were forced into buying online during the pandemic store closures. Many customers enjoy the blend of online and in-person channels. However, supporting all of this effectively can be very complex.
Their expectations are high. In a matter of seconds, they can search and find a number of retailers who sell the items they want, compare prices and services, and determine which retailer offers the best overall experience to suit their personal preferences. Some want free next day delivery. Others want in-store pick-up – perhaps within the hour. Others choose to visit the store to examine the goods before they complete their purchase. Others might pick up the phone to learn more from customer service reps.
Whatever their preference, it’s essential to provide these customers with great eCommerce experiences, seamless customer service, and fast fulfillment. They need to see accurate pricing, inventory availability, and flexible fulfillment options. They need to be able to choose how and when their goods will be received. If they can’t get the service they want, studies indicate that these non-loyal consumers will seek the retailer who fulfills their exacting demands.
Integrating a wide variety of systems is essential.
An eCommerce solution isn’t self-contained. For many retailers and brands, eCommerce requires the involvement of a variety of disparate systems. And for most companies, there’s a lot of complexity to overcome. Recent studies indicate that:
- The average eCommerce implementation involves 10+ systems.
- The traditional integration approach often takes 9+ months.
- The cost of supporting eCommerce systems equates to at least 7% of online revenues
Many of these issues are the result of using the traditional approach to eCommerce – that of connected and integrating on a point-to-point basis. Here are just some of the integrations required:
Buy Online, Pick-up in Store (BOPIS)
Integration of order management systems (OMS), warehouse management (WMS), and point of sale (POS) systems enable a real-time view of customer orders across all channels.
Integration of PIM, ERP, POS, and TMS integration compiles product information from disparate systems.
Integration of ERP and POS systems help to provide constantly updated customer and account payment information.
Integration of CRM and ERP provides real-time updates to customer profile information.
Customer Order Communications
Integration with marketing automation systems enables you to personalize the customer journey.
Integration of order management, POS, and ERP enables transactions to be completed through different channels.
Overcome the barriers to success created by traditional integration approaches.
The problem with this is that there are so many different systems, processes, and formats that what results can create more issues than it resolves:
- Slow – Lengthy development cycles mean that projects cannot be delivered at the speed demanded by the business.
- Unscalable – Fragmentation of systems creates an IT landscape that is not built for a personalized, connected customer experience.
- Inflexible – The traditional point-to-point approach doesn’t facilitate reuse, and tight coupling makes future change very difficult.
- Difficult to govern – The massive labyrinth created by the point-to-point approach is extremely difficult – if not impossible – to govern.
- Unreliable performance – Without a resilient and robust platform, it’s difficult to grow revenue.
When 67% of eCommerce implementations fail because of poor planning and choice of solution, it’s imperative that you choose a solution comprehensive solution that helps to overcome this complexity, connect all of your systems, streamline processes, and adapt quickly to change.
Take an API-led connectivity approach to deliver great eCommerce experiences.
MuleSoft Anypoint provides a powerful API-led connectivity approach to overcome these challenges. It connects all of these systems, quickly and effectively, enabling the seamless flow of data to deliver personalized, compelling eCommerce experiences. In addition, it enables your company to develop and adopt innovative applications that can differentiate your brand and give you a strong competitive edge.
It offers astounding benefits to retailers and brands that want to enhance their customer engagement through superior eCommerce experiences. It enables them to provide positive and fulfilling experiences while providing their staff and partners with advanced tools and insights for improving performance.
That means the solution can be deployed and utilized quickly to deliver initiatives on time and on budget. Reusable APIs also eliminate rework, drive consistency across projects and build in security and governance. Agility and scalability enable you to meet the needs of current CX initiatives while easily scaling to support new ones.
Anypoint helps you meet the needs of demanding customers, partners, and staff with:
- Rapid deployment
- Vast connectivity
- Dependable security
- Easier consumability
- Assured resiliency
- Actionable visibility
- Future-proof architecture
The solution can be deployed and utilized quickly to deliver initiatives on time and on budget. Drag and drop design simplifies and accelerates the process.
Connects eCommerce systems 2.5X faster. Anypoint includes a vast array of out-of-the-box connectors to numerous enterprise systems, and templates to drive processes, systems, and experiences. Connect eCommerce systems quickly to modern endpoints such as kiosks, mobile, and new opportunities, quickly and easily. 200+ connectors enable you to build direct-to-consumer relationships quickly.
Delivers end-to-end security for transactional data. Secure-by-design, Anypoint features separate API tiers that provide levels of insulation and control to protect customer and payment data. The platform includes OOTB policies for securing API traffic with tokenization and data encryption.
Intentional self-service, out-of-the-box tools, and reusable integration assets enable line-of-business IT teams to drive growth across regions and channels.
Enables technical and non-technical individuals across the organization to discover and reuse APIs, helping to eliminate rework, speed time-to-market, and drive consistency across projects.
Provides 99.9% uptime to ensure no lost revenue, even during peak season. Anypoint enables high availability performance for over 60 billion transactions per month and offers scalability to hundreds of APIs and integrations deployed.
Displays detailed analytics and insights, including visibility into the network and governance at every API node, from order to fulfillment. A single management console for APIs and integrations helps users gain insight across eCommerce, ERP, OMS, POS, and other systems.
Scales 4x faster across your brands, regions, and channels with reuse. The available, reliable and scalable platform meets uncertain and variable demands in traffic.
MuleSoft helps you transform the eCommerce experience. Lightwell helps you accelerate and optimize the benefits.
With its powerful capabilities, MuleSoft Anypoint Platform will help you create a more engaging customer experience while improving your company’s performance. Your staff and business partners will have access to unified customer views that facilitate rewarding, individualized interactions. Your marketing and merchandising teams will be able to respond faster to changing customer needs, and better equipped to present relevant messaging and promotions.
You’ll be able to deliver a consistent customer experience across channels and regions – to enhance relationships and ultimately generate greater revenue. What’s more, you’ll achieve all of this without unnecessary disruption to your existing systems and processes.
Lightwell consultants have extensive experience in integration, eCommerce, and omnichannel order management, as well as the MuleSoft platform. We can help you with everything from strategic planning around your eCommerce initiative, implementing and managing the Anypoint platform, helping you integrate systems effectively, and creating more fulfilling and personalized experiences for your customers. We’ve helped many retailers and brands throughout the world successfully plan, implement, and reap the benefits of advanced technology like MuleSoft to improve their bottom line.
Give us a call. Our experienced professionals will collaborate with your team to get you where you need to be.
Learn more about MuleSoft and Lightwell solutions:
MuleSoft Anypoint Platform Capabilities
Anypoint for API Management
Build your strategy and manage the full API lifecycle – including designing, building, testing, securing, managing, and retiring APIs – through a single comprehensive platform.
Anypoint for Business Automation
Unlock data from any system and automate processes quickly and easily, enabling you to transform your business, improve efficiency, and deliver better business results faster.
Anypoint for Data Integration
Enable the seamless flow of data across systems no matter how complex your systems are and where they reside – with a solution that combines batch and real-time processing for application and data integration.
Anypoint for DevOps
Innovate faster by accelerating the adoption of DevOps best practices, and leverage API-ed connectivity to complement and enhance your DevOps model.
MuleSoft Anypoint Platform Use Cases
360 Degree View of the Customer with Anypoint
Gain a consolidated view of customer data by integrating disparate systems, multiple data formats, and changing data sources. Understand and anticipate their needs, and differentiate your company through more engaging and personalized experiences.
Move to the Cloud with Anypoint
Enable rapid, seamless cloud migration through APIs that connect cloud applications with on-premises systems. Unblock skill bottlenecks by rapidly granting access to on-premises, cloud, and SaaS data. Simplify multi-cloud application management with a single control plane.
Legacy System Modernization with Anypoint
Connect legacy systems quickly, lower maintenance costs, deliver digital initiatives faster, and future-proof your systems by rapidly modernizing SOA web services and legacy applications, exposing them as APIs.
Omnichannel with Anypoint
Deliver a consistent, seamless omnichannel experience by building a digital platform of applications, data and devices that enable consistent, seamless, omnichannel customer experiences. Build and execute omnichannel strategies that result in faster time to market, improved customer satisfaction, and increased revenue.
Lightwell API and Integration Services
We provide comprehensive, end-to-end services to assist organizations throughout their modernization and digital transformation initiatives.
Whether you need an integration expert to help you plan your API and integration strategies, a team of consultants to help you implement and manage the MuleSoft solution, or want us to handle it all for you – we can help.
API and Integration Assessments and Strategy Consulting
Our comprehensive integration assessment enables your organization to understand, evaluate, and optimize its end-to-end Integration capabilities, and develop and effective strategy for success.
Our experienced Integration architects help you develop a comprehensive and scalable Integration Architecture that meets your business needs while remaining cost-effective. We also help determine whether a cloud, on-premise, or hybrid solution is right for you.
Comprehensive Integration Consulting Services
Lightwell experts provide comprehensive integration consulting services around the MuleSoft Anypoint Platform. These may include:
API Development Services
We ensure best practices are followed every step of the way as we help you:
Integration Support and Optimization
Our consultants provide expertise and guidance to optimize your system’s performance. Our service includes thorough examination, diagnosis, and where appropriate, treatment options to ensure your systems and integrations remain in optimal condition.
Integration Staffing and Recruiting
With decades of IT staffing and recruiting expertise, we help you find, recruit and place the skilled resources you need for your API and integration initiatives on a short term or permanent basis.
Integration Managed Services
Let’s Get Started
Whether your company is B2B, B2C, or B2B2C, the MuleSoft Anypoint Platform helps you enable seamless eCommerce quickly.
Contact us to discuss your eCommerce needs and explore how we can work together to achieve your vision.