In order to compete and gain market share, retailers are diversifying and extending the assortment of products they offer to consumers, and selling through more channels than ever before. This includes their stores, eCommerce site(s), mobile, social, and online marketplaces.
They must meet customer expectations for seamless, omnichannel experiences, real-time inventory availability, endless hours, and perfect orders. They must accomplish all of this while addressing pressures to minimize costs and increase profitability. These competing priorities make complex retail operations even more complicated.