Consumer Goods
B2B Integration Solutions

Optimize Integration and Collaboration with
Customers and Suppliers

Optimize Integration and Collaboration with Customers and Suppliers

For Consumer Goods (CG) companies, improving integration and collaboration with customers and suppliers has become increasingly important for meeting customer expectations, reducing costs, and expanding into new markets. However, a number of issues are making this more challenging than ever, including:

Increasingly complex and diverse global business communities

Today’s CG companies must work with a wide array of large and small companies, with varying degrees of technical sophistication. Furthermore, as CG companies strive to reduce their costs and expand into new markets, their suppliers, customers, and partners are often globally dispersed. These issues result in increasingly complicated supply chains and the need for a wide variety of technology capabilities to support communication and collaboration.

Consumerization of technology

As we all become ever more accustomed to the connected world in which we live, we bring these expectations into our workplace. As business users, we expect real-time and mobile access to information—including information in B2B processes. Outdated B2B technologies and information silos make this difficult, if not impossible.

Leveraging API mobile

Industry mandates and government regulations

B2B processes are increasingly impacted by government regulations and industry mandates—some country or industry-specific, and others that are broader in nature. Many of these can incur significant penalties for companies who do not comply. But many of the systems CG companies have in place today make ensuring compliance a painful, time-intensive process

Moving to the Cloud

CG companies are moving more of their systems and processes to the cloud. This creates additional challenges for B2B integration, as processes are now spanning multiple systems, deployment options, and organizations.

CG companies must overcome these technology-related challenges while also addressing their strategic business goals and objectives. This includes:

Maximizing customer acquisition, retention, and satisfaction levels

Reducing costs

Managing complexity and advances in technology

Governing health, safety, and environmental initiatives

Executing in new markets


Increasing profitability

How We Can Help

Our B2B integration solutions and services help Consumer Goods companies optimize their B2B customer and supplier interactions while helping them achieve their business objectives.

We offer a proven, enterprise-grade suite of services and solutions that enable companies to:


with all of their B2B customers and suppliers, building and simplifying communications—regardless of size, geography, or technical sophistication

Streamline and automate

transactions, files, and business processes


customer and supplier information with internal systems


trading partner onboarding and management processes

Satisfy quality

the standards requirements of the many industries they support


the complexity of systems required to support B2B and supply chain processes


end-to-end, real-time operational and business visibility


actionable insights for improving collaboration and decision-making

As an IBM Platinum Business Partner, we’ve assisted many large and mid-size consumer goods companies with their B2B initiatives.

Our Services and Solutions

Lightwell is an IBM Platinum Business Partner that specializes in the IBM Sterling solution portfolio. Our services and solutions offerings include:

ibm excellence award

Honored During Think 2020

IBM Sterling Business Partner of the Year

Key Capabilities for CPG

  • Connect
  • Automate
  • Collaborate
  • Secure and Govern
  • Facilitate Growth
  • Respond to Change and Opportunity


  • Support any standard, any protocol, any format for connectivity to any partner—regardless of communication preference—making it easier to do business with you

  • Remove technology obstacles to integration with a range of integration options [SOA, ESB, Web Services, API’s, adaptors] and choices in data movement patterns [EDI, message, file]

  • Simplify B2B community recruitment, provisioning and onboarding


  • Drive cost and inefficiency out of error-prone, manual B2B processes through automation

  • Improve delivery speed and reliability

  • Reduce time spent researching and troubleshooting errors with automated exception handling

  • Enable automation of small partners with web forms, and conversion services (fax, email, postal mail), helping to eliminate manual processes


  • Better serve B2B customers with increased visibility and improved SLA management

  • Streamline the way suppliers access and act on information

  • Facilitate buyer-supplier communication with customized or pre-built self-service portal solutions

  • Exchange and predict sales and inventory information with suppliers to ensure inventory replenishment

Secure and Govern

  • Reduce security and compliance risk with advanced data protection

  • Streamline the process of managing SLAs, security, and regulatory compliance requirements through accurate audit trails and real-time access to data

Facilitate Growth

  • On-premise, cloud, and hybrid delivery models provide the choice and flexibility to adapt to change as your business needs evolve

  • Gain rapid access to a large customer and supplier community through a global network of over 300,000 pre-connected trading entities

  • Reduce the time, complexity, and expertise required to manage your trading partners with community self-provisioning, as well as outsourced recruitment, on-boarding, and testing capabilities

Respond to Change and Opportunity

  • Improve decision-making through centralized visibility, management, and control of transactional business processes

  • Strengthen relationships and manage KPIs with increased visibility into your suppliers’ performance

Numerous Benefits

Reduce the time-to-benefit from new customers, suppliers and partners

Reduce security exposure from data exchange

Remove latency and cost from the value chain

Become easier to do business with

Accelerate resolution of issues

Speed time-to-market for new products, channels and partners

Improve customer service and satisfaction

Let’s Get Started

As an IBM Platinum Business Provider with thousands of successful solution engagements, Lightwell has the experience, expertise and talent to help you achieve your goals. Whether your organization is just beginning the B2B integration journey or wishes to expand and optimize its long-established capabilities, we can help.

IBM Platinum Business Partner

IBM Platinum Business Partner

Illuminating Resources​

Let’s Get Started

Our personalized and flexible approach to B2B integration services and solutions enables us to assist companies of all sizes across multiple industries in achieving their goals.

Contact us today to discuss your needs and learn more about how we can help.

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