The Lightwell Brand

Why We Rebranded from Oxford Consulting
Group to Lightwell
Video: Announcing our New Name and Brand

Oxford Consulting Group is Now Lightwell

In business and technology, we live in a world of rapid and constant change. And to stay ahead of the curve and better serve our customers, our company has evolved significantly since its creation over sixteen years ago.

It was time for us to think about our brand in the context of our approach, our values, and our range of services and solutions.

We wanted a name that better reflects our commitment to bringing clarity to complexity, how we bring to light innovative solutions that solve problems and add real value, and how we help our customers achieve their vision and goals—today and over the long term—by illuminating the path to success.

That name is Lightwell.

Lightwell is who we are, and what we do.

Get to know Lightwell. Read our press release about the rebranding below. And learn more about our company, our values, our services and solutions.


Oxford Consulting Group Announces Rebranding to Lightwell

The new Lightwell name and visual identity were developed to better reflect the company’s values, customer-centric approach, and range of technology services and solutions.

WESTERVILLE, Ohio (May 8, 2014): Oxford Consulting Group, a leading provider of technology services and solutions, announced today that it has changed its name to Lightwell, effective immediately. The new name and visual identity were developed to better convey the company’s value proposition, commitment to its customers, and expansion of its technology services and solutions portfolio.

“This is a very exciting chapter in our company,” said Michelle Kerr, president of Lightwell.  “As our company turned sixteen years old this week, it’s appropriate that we are closing the chapter on Oxford Consulting Group and starting a new chapter on Lightwell. Lightwell represents our future, our next sixteen years.”

Kerr continued, “As our company has evolved into a multi-national organization with many facets and disciplines, Lightwell is much more reflective of who we are today, and the level of excellence we’re continually striving to deliver to our clients, our employees and our partners.”

Since the company’s inception over 16 years ago, it has expanded from a one-person consulting firm to a company with hundreds of professionals supporting a broad portfolio of technology services and solutions. Today, the company’s focus areas include omni-channel order management and fulfillment, e-commerce, supply chain management, EDI and B2B Integration, managed file transfer, and IT staffing.

Lightwell has assisted hundreds of companies across North America and Western Europe by implementing, managing and optimizing their technology portfolios. Its customers span many industries, and range from mid-size organizations to Global 2000 enterprises. Through its services and solutions, Lightwell enables its customers to reduce costs and complexity, increase customer satisfaction, and accelerate growth.

“The name Lightwell better reflects our commitment to bringing clarity to complexity, how we bring to light innovative solutions that solve problems and add real value, and how we help our customers achieve their visions and goals—today and over the long term—by illuminating the path to success,” said Lori Angalich, vice president of marketing at Lightwell. “Lightwell is who we are, and what we do.”

The new name is coupled with a vivid new logo and visual identity that represents the company’s positive progression.

“Our new name and visual identity is based on the concept of an architectural lightwell, which is an aperture in a building that draws light and air down into an otherwise-dark area ,” said Angalich. “We believe that this is fitting for our company because we strive to shed light on solutions to complex business problems, provide increased clarity for our customers, and enable them to thrive in an exceptionally challenging business environment.”

“Our new logo’s design is a resolution of complex components and patterns that represent how we help companies interconnect and reduce complexity—within their enterprise and across their value chains,” Angalich continued. “Its ‘starlight’ design and brilliant colors also represent illumination and innovation, which are at the foundation of our company.”

“This process has been an opportunity to reevaluate who we are and what’s important to us—and our commitment to providing superior solutions and quality services has not changed,” said Adam Heeter, CEO of Lightwell. “It’s brought a renewed passion and confidence in what we do, and we’re excited about what we can bring to our customers in the future.”